profile : blueprint

Local fashion label Blueprint is a collaboration between five female designers, who met while studying architecture together at university. Their mission is to create beautifully designed garments that reflect the ever changing Hobart climate, cut across different age groups, trends, and socio-cultural boundaries. In a nutshell, Blueprint designs are bold and feminine. The girls find the process of designing and producing a fashion label ‘liberating and expressive’ and their infectious sense of style, freedom and fun certainly comes through in their product…who doesn’t love a bit of girl power!

Do you have a day job, if so what is it? 
The five designers come from various backgrounds. We are mothers, school teachers, architects, designers, and sales professionals.

When did your business begin and why? 
The Blueprint girls went to uni together, and have worked with one another both professionally and as architecture students at university. We naturally love to design and create. After a few years of working the daily grind we felt we needed a little inspiration and the need to let the designer inside loose. So Blueprint began in the Summer of 2012 as a weekly get together. It was about making design fun and creating a place to express ourselves away from commercial and social pressures we have as mothers and professionals.

Inspiration/design aesthetic? 
Seasons are a big inspiration, due to the cold climate in Tasmania, but the bag of tricks also includes up-cycling beautiful vintage fabrics and random finds, and modifying existing items of clothing. Sometimes it’s as simple as ‘what do we want to wear?’ We also like to borrow from different cultures, and incorporate colour and pattern.

Designers you admire? 
We admire many local and international labels. The strong flowy styles you see in Japanese designs are something we often go back to for inspiration. We like to be bold and feminine. We also enjoy meeting fellow designers at markets, there’s something to learn from everyone. We gain the most inspiration from each other!

What is your favourite part of Tasmania? 
Mt Wellington, it’s everyone’s mum! and our studio! What do you love about what you do...and any little gripes or niggles? We love the social aspect of our weekly get togethers, and the supportive environment. The time it takes for something to come to fruition can be frustrating, but the end product is always a huge motivator for the next garment. We love the visual satisfaction of a good night in the studio.

What can our lovely customers expect to see you exhibiting? 
Colours and patterns, great images and wearable clothes for everybody! We’ve also got some really nice contrasts with wintery materials being applied to summer style clothing. Some of the classic Blueprint pieces will be on show also.

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Want to see who else will be at our November event? For more interviews with our exhibitors check out our look book.